Ecologic Wholesale: Natural Household Cleaning That Retailers Can Stand Behind

Household cleaning is rarely the most exciting category in a health store. But it's one of the most important — and one where the gap between what consumers want and what most supermarket shelves offer remains significant.

Ecologic fills that gap cleanly. As an authorised wholesale supplier, Elevate Wholesale gives registered retailers access to one of the most complete natural household cleaning ranges available in the Australian market.

The Ecologic Philosophy

Ecologic is part of the Martin & Pleasance (M&P) family — an Australian-owned company with over 150 years of history in natural health and lifestyle products. That heritage matters because it represents a depth of formulation knowledge and quality commitment that newer brands in the category are still building toward.

The Ecologic range was developed with a clear brief: create household cleaning products that genuinely work, without the chemical load of conventional cleaners. The entire range is formulated with natural and certified organic ingredients — plant-based actives, organic herb extracts, and pure essential oils — in place of the synthetic surfactants, phosphates, and artificial fragrance compounds that dominate mainstream cleaning products.

Ecologic Wholesale: Natural Household Cleaning That Retailers Can Stand Behind

Household cleaning is rarely the most exciting category in a health store. But it's one of the most important — and one where the gap between what consumers want and what most supermarket shelves offer remains significant.

Ecologic fills that gap cleanly. As an authorised wholesale supplier, Elevate Wholesale gives registered retailers access to one of the most complete natural household cleaning ranges available in the Australian market.

 

The Ecologic Philosophy

Ecologic is part of the Martin & Pleasance (M&P) family — an Australian-owned company with over 150 years of history in natural health and lifestyle products. That heritage matters because it represents a depth of formulation knowledge and quality commitment that newer brands in the category are still building toward.

The Ecologic range was developed with a clear brief: create household cleaning products that genuinely work, without the chemical load of conventional cleaners. The entire range is formulated with natural and certified organic ingredients — plant-based actives, organic herb extracts, and pure essential oils — in place of the synthetic surfactants, phosphates, and artificial fragrance compounds that dominate mainstream cleaning products.

Every product in the Ecologic range is:

• Phosphate-free — a meaningful distinction for customers concerned about waterway health

• Biodegradable — breaks down safely after use, minimising environmental impact

• Cruelty-free and vegan-friendly — no animal testing, no animal-derived ingredients

• Grey water safe — a particularly relevant credential for environmentally conscious households and regional customers

• Free from harsh synthetic chemicals — gentle enough for sensitive skin, safe for households with children and pets

A Complete Range for the Whole Home

Where many natural cleaning brands cover one or two product types, Ecologic has built a full household range — which is one of its most practical advantages for retailers. A customer who comes in for laundry liquid can complete their entire cleaning routine without leaving the brand. That breadth supports larger basket sizes and a genuine one-brand commitment.

The range covers:

Laundry — laundry liquids in multiple natural fragrances including Australian Lavender, fabric softeners, wool wash, and a natural laundry stain remover. The wool wash is a standout for natural fibre enthusiasts and merino-loving Australians who need a gentle, non-stripping formula.

Kitchen and Dishwashing — dishwashing liquid formulated with organic herbs and essential oils including a popular Lemon and Lime variant. Effective on grease without the skin-drying effects of conventional dishwashing products.

Every product in the Ecologic range is:

• Phosphate-free — a meaningful distinction for customers concerned about waterway health

• Biodegradable — breaks down safely after use, minimising environmental impact

• Cruelty-free and vegan-friendly — no animal testing, no animal-derived ingredients

• Grey water safe — a particularly relevant credential for environmentally conscious households and regional customers

• Free from harsh synthetic chemicals — gentle enough for sensitive skin, safe for households with children and pets

A Complete Range for the Whole Home

Where many natural cleaning brands cover one or two product types, Ecologic has built a full household range — which is one of its most practical advantages for retailers. A customer who comes in for laundry liquid can complete their entire cleaning routine without leaving the brand. That breadth supports larger basket sizes and a genuine one-brand commitment.

The range covers:

Laundry — laundry liquids in multiple natural fragrances including Australian Lavender, fabric softeners, wool wash, and a natural laundry stain remover. The wool wash is a standout for natural fibre enthusiasts and merino-loving Australians who need a gentle, non-stripping formula.

Kitchen and Dishwashing — dishwashing liquid formulated with organic herbs and essential oils including a popular Lemon and Lime variant. Effective on grease without the skin-drying effects of conventional dishwashing products.